Small business owners should not be afraid of information technology
Ford will introduce inflatable seat belts for rear-seat passengers this year, Toyota Prius will carry a solar-powered ventilation system, Chrysler will release an adjustable air suspension, and Mercedes-Benz will introduce its hybrid. You are not intimidated by all these high technologies, right? You say: “Forward. I like technologies that provide safety, fuel economy and comfort.”
Do you find frightening IT technology?
So why are many small businesses afraid of information technology? No, I do not have survey results confirming this. But there is enough unconfirmed evidence to suggest that this is so. In fact, it is so bad that IT seems like a frightening technology for some of you. Yes, I agree that part of the IT technical jargon can be intimidating. But car jargon will also be. Sometimes the pace of change in IT itself can increase the bullying factor. But the pace of change in the automotive markets is also not lower.
Take the example of creating your company website. Some of you may have technical knowledge and deal with the whole nut soup problem. This is understandable, as well as motorists. This is a very small percentage of people who own an IT business or are Techexperts.
But for the vast majority of you, when you buy a car, you are going to drive it. You are focused on its functions and the necessary accessories and are ready for an accidental tire change or refueling of engine oil. Do not worry about how to fix the gearbox or change the engine. This is a healthy attitude to technology, to any technology.
It seems to me that some small business owners are so afraid of technology that they don’t have a website at all, or they trust technical specialists. You are the person most familiar with your business. You know the nuances of your market and the right ways to communicate with your customers and prospects. You should be familiar with the various tools available and their pros and cons, and you should evaluate as you test the car you want to buy. Let the technician install, configure and secure the website for you. Then you go and create the content. Modern tools allow any non-technical person to create content and publish it on the site. Let the technician help you with service, support, and upgrades.
Turn it into an indispensable technology!
When hybrid technologies appeared in automobiles several years ago, they significantly improved fuel efficiency. In the same way, information technologies allow you to enter into inaccessible markets earlier, make them as effective on the road as in the office, and automate your operations without problems from start to finish. Get closer to you like buying a car. Instead of intimidating technology, it will become an indispensable technology.